Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.

? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.

You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Audience demand new, engaging, high quality content. It�s important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.

? Increase the impact of your webinar content after the event:
? Why you should use a webinar:
Content is the reason people register and attend your webinar, so without great content, either won�t get people to show up or you won�t get them to come back. Carefully select your topic/title/speaker based on your target audience�s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational�not �salesy��so be sure that you create content that your audience finds helpful and valuable.
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