Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.

When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the


? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
? Create a landing page:
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.

? Brand Awareness:
? Increase the impact of your webinar content after the event:
? Run a free promotional webinar:
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
great aid, because potential customers can view them as per their convenience.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Registrants can resolve issues during a webinar:

? Take advantage of webinar handouts:


Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Increase the impact of your webinar content after the event:
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? Increase the impact of your webinar content after the event:
? Drive campaigns to generate more referrals:

Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
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