? Customer engagement tool:
Webinar marketing with social media
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
? Take advantage of webinar handouts:
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
Look at the things you should consider before organizing a webinar:
? Craft your copies:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
There are many strategies you can follow to generate leads with a webinar:
Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.
People attend webinars for the quality content they will be receiving from it. Don�t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
If there is no need for a live event, you can use on-demand presentations for various big webinar concerns. One of the advantages is that it provides ease of content creation for subject matter experts, becaues they can record their portion online video at their convenience.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important
? Drive campaigns to generate more referrals:
start on time. It�s equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.