Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Customer engagement tool:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Create a compelling invitation:
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Things you need to know before hosting a webinar
? Create an informational landing page:
Content is the reason people register and attend your webinar, so without great content, either won�t get people to show up or you won�t get them to come back. Carefully select your topic/title/speaker based on your target audience�s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational�not �salesy��so be sure that you create content that your audience finds helpful and valuable.