? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.

You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
? Create a landing page:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
If you don�t have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.
People attend webinars for the quality content they will be receiving from it. Don�t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? Educate your clients about your product:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.

? Develop great content:

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