Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
? Marketing Automation to Reactivate Old Leads:

? Offer something to attract your customers:
Facebook:

? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.


? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
Webinars are the best way to deliver information to people in an easy and convenient manner. It is the best way to feature experts to broadcast your opinion and information to a targeted audience in an effective manner.
How to generate leads with a webinar
This help generate leads and every sales made through this webinar can help you earn profits.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.

? Registrants can resolve issues during a webinar:


Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Send follow up emails:
? Host a live webinar during product launch:
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.

? Show a short video:


? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
Twitter:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
? Don�t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.

It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.
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