Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? Offer something to attract your customers:
Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.
? Craft your copies:
? Marketing Automation to Reactivate Old Leads:

? Make an email list:


? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
? Ask your connections to join the webinar and recommend it in their network, so you can gain more signups. Keep your audience connected to your events through regular posts and updates.

Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.

? Conduct a live Q&A session:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
Tips to make your webinar more successful
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