Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
How to generate leads with a webinar
? Focus on your CTA:
? Use the right tools and equipment:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
All of the above help earn profits for your firm through webinars. Webinars helps speed up the process of transitioning prospects into leads and leads into loyal customers.
? Educate your clients about your product:
? Promote your webinar:
? Make a landing page:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Remarketing helps bring people to your sales pages which were at the conversion stage. It targets leads which remained unconverted. Another way is to approach leads who have already register for the webinar and attended it. It will help convert these leads in to clients.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Marketing Automation to Reactivate Old Leads: