? Market your webinars through social media:
? Customer engagement tool:
? Make a landing page:
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
Webinar marketing with social media
? Drive campaigns to generate more referrals:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Marketing Automation to Reactivate Old Leads:
? Have an attractive and efficient topic:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Create an informational landing page:
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
? Nurture your leads:
Webinars help generate sales, gather leads, increase revenue, etc. Webinar marketing builds credibility for your business, but also helps generate revenue for you. The following are the certain ways through which you can generate revenue from Webinars.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didn�t attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
? Host a live webinar during product launch:
When you remarket to your website visitors in your target audience, you can keep these prospects engaged with your brand and in your marketing funnel. Remarketing for webinars helps generate sales, whether it be online or offline.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.