Facebook:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.

If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then it�s a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
? Customer engagement tool:
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important
Facebook:
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

? Develop great content:
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