Remarketing really works because it provides the opportunity to convert your prospects into leads, increase your brand searches and increase effectiveness of search engine optimization. Remarketing allows you to provide relevant advertisements to a targeted group.
? Create an informational landing page:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Make a remarkable landing page on your website and add an eye catchy headline, list your product benefits and use a call to action button. Landing pages influence sales. They help you show who you are and what you are offering. Plus, it�s the place from where you get direct traffic and a visitor�s complete information via a lead generation form.
? Run a free promotional webinar:
? Send follow up emails:
If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch � week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
? Take advantage of webinar handouts:
There are millions of searches made every day about webinars, and all are different from each other. Now, it�s your turn to finalize a topic that will be searched for greatly on the internet to increase the chances of a successful webinar.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
An on-demand presentation is a pre-recorded webinar which can be viewed by your audience any time they'd like. Unlike webinars, on-demand presentations do not require a large number of internal links.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didn�t attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
? Ask your connections to join the webinar and recommend it in their network, so you can gain more signups. Keep your audience connected to your events through regular posts and updates.
? Develop great content: