? Host a live webinar during product launch:
? Create an informational landing page:

How to re-examine your webinar strategy
People attend webinars for the quality content they will be receiving from it. Don�t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
? Show a short video:
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.

Tips to make your webinar more successful
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