? Make a landing page:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.

How to get traffic towards your webinar
? Renew and improve webinar techniques:

? Promote your webinar:


? Email to your subscriber�s list:
? Craft your copies:
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.

The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didn�t attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
? Increase Conversion Rates:
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
? Reduce loss:
Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? Use marketing techniques to increase sales:
Once you have invested in resources, subject experts, promoting and hosting the webinar, it is the time to increase its impact over your target audience. A high quality webinar recording is the best way to generate a high return on investment for a webinar.

Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Show a short video:

Facebook:
? Q&A sessions:
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