Remarketing really works because it provides the opportunity to convert your prospects into leads, increase your brand searches and increase effectiveness of search engine optimization. Remarketing allows you to provide relevant advertisements to a targeted group.
? When to go for on-demand presentations:

? Nurture your leads:
? Offer something special:
? Increase the impact of your webinar content after the event:
? Get sponsors:
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.
? When to go for on-demand presentations:
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.

Once you have invested in resources, subject experts, promoting and hosting the webinar, it is the time to increase its impact over your target audience. A high quality webinar recording is the best way to generate a high return on investment for a webinar.


Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Reduce loss:

? Create an informational landing page:
? Develop great content:
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