Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Host a live webinar during product launch:

? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
? Send reminder mails:

? Brand Awareness:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? Show a short video:
? Start on time and end on time:
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