Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Increase Conversion Rates:

? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.
Things you need to know before hosting a webinar
? Marketing Automation to Reactivate Old Leads:
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
? Use Webinar tools:
Content is the reason people register and attend your webinar, so without great content, either won�t get people to show up or you won�t get them to come back. Carefully select your topic/title/speaker based on your target audience�s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational�not �salesy��so be sure that you create content that your audience finds helpful and valuable.
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