The process of engaging your target audience has evolved very much with the advancement of technology and methods of promoting. Webinars are one of the most effective ways of engaging a target audience.
? Take advantage of webinar handouts:
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
? Conduct polls to gain instant reviews:
? Show a short video:
? Host a live webinar during product launch:
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? Spread the word by blogging:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
? Focus on your CTA:
Remarketing really works because it provides the opportunity to convert your prospects into leads, increase your brand searches and increase effectiveness of search engine optimization. Remarketing allows you to provide relevant advertisements to a targeted group.
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
? Make an email list:
? Q&A sessions: