Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
There are many strategies you can follow to generate leads with a webinar:
? Customer engagement tool:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Registrants can resolve issues during a webinar:
The best way to evaluate your topic is to conduct a live Q&A session. The audience gives their opinion about the topic you have selected and asks various related questions that will help you to create the perfect strategy for your webinar.
? Use Webinar tools:
? Allow time for Q&A: