Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
If there is no need for a live event, you can use on-demand presentations for various big webinar concerns. One of the advantages is that it provides ease of content creation for subject matter experts, becaues they can record their portion online video at their convenience.
? Spread the word by blogging:
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
? Marketing Automation to Reactivate Old Leads:
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
? Embed your event�s recording on your official page, so your clients and fans can view and comment on it.
? When to go for on-demand presentations:
? Start on time and end on time: