Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
Webinars are a lead generation tool today. Many businesses are taking advantage of webinars to convert their prospects into leads. They directly
? Focus on your CTA:
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then it�s a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
? Use marketing techniques to increase sales:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Offer something special:
? Marketing Automation to Reactivate Old Leads:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Why you should use a webinar:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Don�t forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
? Run a free promotional webinar:
? Send an email:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
? Nurture your leads:
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.