webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.

How to take advantage of remarketing of your webinar
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.

Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
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