Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
Follow up emails can help you connect with whom you are targeting and generate a better ROI without spending much.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
All of the above help earn profits for your firm through webinars. Webinars helps speed up the process of transitioning prospects into leads and leads into loyal customers.
Webinar marketing with social media
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
How to get traffic towards your webinar
? Renew and improve webinar techniques:
? Market your webinars through social media:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch � week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.
There are many strategies you can follow to generate leads with a webinar:
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
Highlight the topics that will be covered and let participants know when you�ll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderator�s job to keep everyone on track, so make sure you choose the right person for the job.